Precision Marketing

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Articles in April, 2002 issue of Precision Marketing

• Mounsey resurfaces at data services firm. (News)
  by Emma Rubach
• Time to clean up. (Data.02)
  by David Reed
• Just press the button: Marketers are still eagerly awaiting the mass take-up of digital TV and adoption of interactive ads. (Special Report: Digital TV).
  by David Reed
• Marketing with the consumers calling the shots
  by Alan Mitchell
• Hull - the next up and coming place? (Dairy)
• Letters.
• Web optimism grows beyond green shoots. (News Analysis)
  by Curtis Brown
• Incorrect lists are headache for recipients: who is responsible when incorrect data lists are used for a mailing campaign? Zina Manda explains. (The PM Surgery)
  by Zina Manda
• Creative critique
• Between the sheets. (Special Report: Publishing Agencies)
  by Dannielle Green
• Key workers can get a share of the action. (The PM Surgery)
  by Zina Manda
• Data sources at the top of the list. (Top List Operators)
  by Sinead Moriarty
• Perceptions of 'junk mail' still need changing
  by Mark Roy
• Letters.
• Data industry balks at Electoral opt-in threat. (News Analysis).
  by Michael Rosser
• Letters.
• You won't need to go to the bar again. (Diary).
• That's the name of the ad game. (International)
  by Tracey Weinrib
• Delivering the goods: Despite its growth, the online grocery market does not appear to be delivering an efficient service. And what happened to customer loyalty? (Special Report: E-Fulfilment).
  by Ryan Borroff
• Catalogues stand out in a cluttered market. (News Analysis)
  by Emma Rubach
• How to bridge the cultural gap. (International)
  by Trevor Harvey
• Who will benefit from FSA action? (News Analysis)
  by Glen Mutel
• Radio tunes into loyalty to fight off rival media: With their numbers expanding radio stations are exploring ever-mare sophisticated loyalty channels to keep their listeners tuned in Michael Rosser reports. (News Analysis).
  by Michael Rosser
• DMA must rise to challenges ahead. (Leader)
  by Gabriella Davila
• If it really is all in the name, it's about time the name is changed. (Comment)
  by Richard Marshall
• Data accuracy is paramount in maintaining a good reputation: during an economic downturn, there is no excuse for not putting data cleansing at the top of the direct marketing agenda. (Comment)
  by David Coupe
• Now for a bit of culture, Diary-style. (Diary)
• Royal Mail finds simple solution. (Leader)
  by Charlie McKelvey
• Football giants eye TV trophy. (News Analysis)
  by Charlie McKelvey
• The digital toll-booth: Plans to regulate tax on products sold online within the EU are causing concern -- not only in Europe, but further afield. (Special Report: E-commerce).
  by David Reed
• E-commerce is still dependent on real actions. (Wanda Goldwag).
  by Wanda Goldwag
• Core personal competency skills must go together with training: Traditional training methods have their place, but may not be enough to breed basic personal skills, such as confidence and team affinity. (Comment)
  by Gerry Scott
• While the cat's away. (Soundoff: Woolfe's Bite).
• A titanic struggle against mediocrity. (Diary)
• Just what does interactive TV actually mean?
  by Nigel Walley
• Bland ads rule the roost in Oz. (International).
• Letters.
• Will FSA destroy financial sector? (Leader)
  by Charlie McKelvey
• On to a winner. (Soundoff: Hunter's Tale).
• Back to the old school? as the direct marketing industry has evolved, so too have training practices. But opinion is divided over whether this is a change for the better. (Special Report: Training).
  by Richard Simpson
• Mum's the word. (Soundoff: Hunter's Tale).
• Why it's not just about results: Despite the growing popularity of TV sponsorship, the medium has failed to achieve significant results. But marketers are beginning to view in a new light. (News Analyses)
  by Glen Mutel
• In the desert, a giant awakes. (International)
• Not an utter bastard. (Soundoff: Hunter's Tale)
  by Mike Hunter
• Gardeners draw up plan for all seasons. (News Analysis)
  by Emma Rubach
• New media integration blurs the agency/client boundaries. (Comment)
  by Mark Creighton
• It's time to change. (Special Report: Finance)
  by David Reed
• Is sector deaf to volume concerns? (Leader)
  by Charlie McKelvey