Precision Marketing

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Articles in September, 2002 issue of Precision Marketing

• Will the Diary ever meet its match? (Diary)
• Forget marketing stereotypes--they are a load of old nonsense. (Comment)
  by Geoff Love
• Proactive approach by call centres should be part of brand experience: too often the momentum of response-led advertising, stops as soon as the customer reaches the call centre. (Comment)
  by Adrian Ingham
• Cowboys ruin competitions for everyone
  by Wanda Goldwag
• Can coupons really cut it? (News Analysis)
  by Emma Rubach
• Is Robertson creating fraudster's charter? Brian Robertson's next challenge to the industry involves banning the use of the Electoral Roll for credit referencing. (News Analysis).
  by Emma Rubach
• Improved customer data is only way to build successful relations: understanding customer data is critical to the success of any business, yet many organisations still fail to recognise its importance. (Comment)
  by Richard Roche
• Party Pieces register of recent buyers available. (List File)
• Global horrors which wreck best laid plans
  by John Watson
• US vs EU: finding a privacy median. (Leader)
  by Gabriella Davila
• 'Arry the Bastard and Hugh Janus come together. (Diary)
• Outsourcing alternatives; companies with e-commerce operations all face a difficult decision at some time: to outsource or not to oursource? (Special Report: E-Commerce).
  by Dannielle Green
• Iris opens eyes to geotargeting. (International)
• Giving the young sporting chance: in recent years, youngsters have had little opportunity to develop sporting talents. But will Sport England's direct strategy succeed in changing a nation's habits? (News Analysis).
  by Curtis Brown
• 2002 conference and seminar programme.
• Creative critique
• Marketers miss 'golden' chance. (Leader)
  by Charlie McKelvey
• Leaders of the pack? As GIS systems become increasingly advanced, consumers may have a better understanding of them than marketers. (Special Report: GIS)
  by Michele Witthaus
• Online firms fight against the odds: online betting has changed the face of the gambling industry, but it now faces stiff competition to stay in the game. (News Analysis).
  by Hannah Frankel
• Telemarketing goes back to its roots: amid worries the contact centre industry is losing its way in the maze of increased sophistication, this year's survey underlines marketers' desire to get 'back to basics'. (Top Telemarketers).
  by Sinead Moriarty
• Breaking rules: despite industry regulations, some direct mail is still highly offensive to the public. But will further regulations prevent future complaints?
  by David Reed
• Letters.
• A mother's story. (Soundoff: Hunter's Tale)
• Suspicious minds: as consumers grow more aware of their data protection rights, they are also becoming more wary of releasing their personal details, posing problems for marketers. (Special Report: Address Management).
  by David Reed
• Letters
• Top brass still out of earshot. (Leader)
  by Charlie McKelvey
• Is size such a big issue? Royal Mail's new size-based pricing proposals have been attacked on all fronts. Will marketers be able to adapt to the changes? (Special Report: Mailing Issues)
  by Richard Simpson
• Looking after number one--the clients: in his monthly column, Jim Surguy tackles two problems facing the agency sector, while David Daly (below) reviews the tale of a customer service merry-go-round. (The PM Surgery)
  by David Daly
• Baby boomers primed for marketing assault: over-65s will make up half the population by 2020, yet the group is still mostly ignored by marketers. Why isn't more of an effort being made to attract this highly loyal sector? (News Analysis).
  by Michael Rosser
• Royal Mail plans assault on suppression industry
  by Emma Rubach
• It's downhill from here. (Diary)
• The next BHS. (Soundoff: Hunter's Tale)
• The high cost of new technology. (International)
  by Jeff Walters
• A Joly good laugh. (Soundoff: Hunter's Tale)
  by Mike Hunter
• TV ads direct to your hard drive could be reality.
  by Nigel Walley
• New products and services: exhibitor information. (Call Centres).
• NCH links up with branded goods to offer Internet coupon initiative. (News)
  by Michael Rosser
• Competing for leading role in suppression? With the launch of its Universal Suppression Service can Royal Mail succeed in an already overcrowded market? (News Analysis).
  by Emma Rubach
• Out of service: Internet service providers face a shake-up as they move beyond simple dial-up services to more stable, subscription-based revenue streams. (ISPS)
  by Michele Witthaus
• Letters.
• Fair trade gains marketing clout: direct marketing is used to publicise a number of emotive campaigns, with fair trade one of the most recent. But now it is showing its worth as a tool to gain rallying--not just financial--support
  by Curtis Brown
• Portals present a challenge to establishment
  by Alan Mitchell
• Dropping into neutral: many marketers try to avoid using door-drops and inserts as they can be a recipe for disaster. But can media neutral planning help improve their reputation? (Special Report: Door-Drops).
  by David Reed
• Letters.
• Agents must be given access to full view: Sean Mullineaux experiences problems with the Woolwich's customer service, being passed from pillar to post. (The PM Surgery)
• Door-step challenge
• Australia drops global strategy. (International)
  by Jeremy Sankey
• Just as it seemed my luck was about to change. (Diary).
• Mum's the word. (Soundoff: Hunter's Tale).
• Having the best of both worlds. (International)
  by Charles Arthur
• Carpet burns: the financial services sector is often accused of being the worst offender of direct mail overkill. Yet, being such a lucrative medium, can the industry really change its ways? (Sector Analysis: Financial Services).
  by David Benady
• Ringing the changes: although traditional CRM seems to have failed, there are many other ways to boost customer relationships. (Special Report: CRM)
  by David Reed
• Loyalty wars hinge on rewarding experience. (News Analysis)
  by Michael Rosser
• New threat no laughing matter. (Leader)
  by Charlie McKelvey
• Let your customers get involved to become the voice of your brand: there are some factors that can't be measured in good customer relationships. Gavin Hilton says sometimes they can only be built with a bit of marketer intuition. (Comment)
  by Gavin Hilton