Precision Marketing

View more issues:

Articles in November, 2002 issue of Precision Marketing

• Can UK repel land of spam? Most spam e-mails received in the UK eminate from the US. Do we have the power to fight off this invasion before the medium self-destructs? (News Analysis)
  by Michael Rosser
• Are celebrity clothes a cut above the rest? (News Analysis)
  by Curtis Brown
• A bit of marriage guidance will cut client-agency divorce rate. (Comment: Louise Wall).
  by Louise Wall
• Payback time for high street banks. (Leader)
  by Charlie McKelvey
• Rolling forward: the opted-out Electoral Roll may not deny databases as much information as expected and at least it will give a good indication of how concerned consumers are about the use of their data. (Data. 02)
  by David Reed
• Letters
• Creative critique.
  by Mark Mason
• DMA/Royal Mail nominees 2002. (News)
• A shoddy use of integration. (International)
  by Jeff Walters
• Successful ads depend on trust. (International).
  by Jeremy Sankey
• Doom merchant. (Soundoff: Hunter's Tale).
• AOL takes on rivals with broadband initiative. (News)
• Can CRM implementation be painless? (Advertisement Feature).
• Lardy and unskilled. (Soundoff: Hunter's Tale)
  by Mike Hunter
• A learning experience: previous recessions saw cuts in training which led to agencies losing their best staff. Has the industry learned from its past mistakes? (Special Report: Recruitment & Training)
  by David Reed
• Letters
• Banks bid to fill generation gap: banks have at last waken up to the potentially lucrative graduate market. But who is best placed to win over the twenty somethings - the big four or the new players? (News Analysis)
  by Emma Rubach
• BrightMinds to release file of affluent parents. (List File)
  by Gabriella Davila
• Interaction stations: the arrival of broadband will lead to problems for digital TV operators about the content of interactive services. (Special Report: Interactive TV)
  by Danielle Green
• Licking stamps will not make you fat. (Diary)
• Aligning the brand: customer magazines are becoming increasingly popular, but is editorial independence vital for their survival? (Special Report: Publishing Agencies).
  by Richard Simpson
• How marketers really can end up smelling of roses
  by Mark Roy
• Ensuring Response Awards 2003 reflect ongoing industry change. (Comment: Stuart Archibald).
  by Stuart Archibald
• Call centre relocation will bring about a decline in customer care: with Prudential set to relocate its call centre operation to India, it seems customer service levels will soon start to deteriorate. (Comment).
  by Chris Parry
• At last, the Diary gets a taste of its own medicine. (Diary).
• Holiday centres move from gloom to boom: British holiday centres are no longer the domain of Fifties revivalists--they now provide serious competition, offering weekend breaks, tranquil retreats and pop concerts. (News Analysis)
  by Hannah Frankel
• Not playing for time: although it is unlikely that academic research will persuade CRM practitioners to change strategy, recent finds may alter some perceptions. (Special Report: CRM)
  by David Reed
• Media-neutral agencies shall inherit the earth
  by Dave Poole
• Can e-marketing prevent suicide? (Leader)
  by Charlie McKelvey