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Articles in December, 2002 issue of Precision Marketing

• Time to tap into investor choice. (International).
  by Jeremy Sankey
• Door-step challenge
  by Andrew Mann
• IVR customer service can be rewarding: Andrew Roberts is pleasantly surprised when he gets to grips with Lloyds TSB's customer service system. (The PM Surgery)
• Picking up the pieces. (Soundoff: Hunter's Tale).
• Hacking after a hack. (Soundoff: Hunter's Tale)
• Transfusions of Christmas spirit. (Diary)
• We should fear public's loathing. (Leader)
  by Charlie McKelvey
• Charities seek number one Christmas position: with charities pinning their donation hopes on the festive period, they are all battling it out to achieve their fair share of seasonal goodwill. (News Analysis).
  by Michael Rosser
• Preying on the young: targeting young teenagers with SMS campaigns in a bid to collate lists is a risky business. But are there ways to do it ethically? (Special Report: List Developments)
  by Steve Hemsley
• DMA shouldn't judge books by their covers
  by John Waston
• Filling up the void: without the coverage of the Electoral Roll confidence in data quality may be eroded. But it seems there are other reliable sources to be used to fill the gaps. (Special Report: List Developments)
  by David Reed
• Exposing top ten offenders in 2002, 'the year of spam': online marketing has seen huge growth in 2002, but to really succeed in 2003 marketers will need to combat the increase of spam to win consumer confidence. (News).
  by Michael Rosser
• The high price of culture clash: the demise of the Mosaic Group seems to have come as no surprise to many in the industry. Emma Rubach examines the inability of two cultures to form a successful merger. (News Analysis)
  by Emma Rubach
• 2002: sublime to the ridiculous; Precision Marketing checks out the stories that made the headlines in an eventful year. (Year in Review)
• Old brands can still innovate. (International)
  by Jeff Walters
• Why are we wasting so much time trying to develop customer loyalty? (Comment: Nigel Magson).
  by Nigel Magson
• Seasoned professionals? Customer contact centres are finally adopting the 24/7 culture, meaning that, more than ever clients should be able to relax this Christmas. (Special Report: Response Handling).
  by Danielle Green
• Even Scouts can rival Royal Mail's delivery service.
  by Mark Roy
• Why waste time on rate 'tarts'? (Leader)
  by Charlie McKelvey
• How to build yourself a better reputation: in his monthly column, Jim Surguy tackles two problems facing the agency sector, while Martin Graham reviews a customer service experience gone right. (The PM Surgery).
  by Jim Surguy
• Forthcoming events. (Diary)
• No more pix unless you have the bottle. (Diary).
• Letters.
• Royal perfumer aims to push gift sales with first responsive drive. (News)
  by Curtis Brown
• Mind games? If there's one game toy makers probably won't be playing this Christmas it's scruples. As every parent knows they go to extreme and sometimes dubious lengths to win the hearts and minds of children. (Sector Analysis: Toys and Gaming)
  by Charlie McKelvey
• Letters
• Intelligent data gathering is a very clever growth opportunity. (Comment).
  by Gabe Gooney