Precision Marketing

View more issues:

Articles in March, 2004 issue of Precision Marketing

• Young's tune hits right note: Daewoo chief Matthew Young is best known for consistently steering one of GM's top car marques in the right direction, Curtis Brown tunes into a man who's young at heart
  by Curtis Brown
• We need to self regulate or pay severe penalty
  by Mark Roy
• Sharky behaviour
• Field good factor: Precision Marketing's first Field Marketing Survey reveals that the sector has shed its dowdy image to become a highly effective--and respected--medium
  by Emma Rubach
• Local tourism figures shining
  by Jeff Walters
• Get the message: it is three months since the EC Directive promising to end irresponsible mobile marketing came into force, ensuring a permission-only approach and safeguarding the integrity of SMS. But has the industry taken any notice?
  by Steve Hemsley
• Making French opt-in succeed
  by Benoit Lherbette
• Mass production: as the direct mail production process grows increasingly complex and the market more competitive, printing houses are raising the stakes by offering longer term contracts with an end-to-end service--to include fulfilment handling. David R
  by David Reed
• Thomas makes case for industry informers: speaking at last week's Data Protection forum, Richard Thomas outlined that while the industry is largely complying with data laws, the reckless few are still tainting its image. Ian McCawley asks if direct market
  by Ian McCawley
• The naked truth about e-models
  by Charlie McKelvey
• Why Sands is not a Yes man: when not absorbed in a jamming session, Guardian Newspapers marketing chief Marc Sands is making waves in e-marketing. Sarah Balmond meets the electric warrior
  by Sarah Balmond
• A match made in ... Chernobyl fall-out
• Grey matters are not as complex as they appear
  by Charles Glover
• Sorting Italian postal system
  by Italo De Mas
• Creative critique.
  by Emile Marsh
• Can you unravel the workings of a direct scam?
  by John Watson
• The long goodbye
  by Jack Woolfe
• Stagger your journey! Home is where the tart is
• Passing the buck: as individuals ascend from mere prospects to prized customers, their communications are often shuffled between in-house and outsourced departments. But does this compromise the consistent customer experience?
  by David Reed
• Creative critique.
• Direct mail the waste message
  by Charlie McKelvey
• Creative critique.
  by David Thomas
• Meaty Texans add spice to a hot date
• Pisshead poors scorn on our organ
• Shy list owners: show your hand
  by Rosemary Smith
• Mail recycling targets must hit public nerve: for the DMA to honour its recycling agreement with Defra, the industry must overhaul public attitudes to mail a waste management. But this is reliant on Government moves to iron out local authority inconsisten
  by Emily Cubitt
• Customer magazines must keep up pace to defend key position: the customer magazine sector has enjoyed record success over the past ten years, proving a key relationship-building tool. But it needs to secure its future
  by Julia Hutchison
• Smart-bomb mailshots can end 'junk' blitz to achieve supremacy: in the longer term, the direct industry has both the nous and talent to eclipse advertising. But, as people begin to expect more, we all need to think 'smart'
  by Ian Bates
• Paper cuts: the Government's waste strategy will soon force direct mail firms to slash the volume of non-recyclable mailpacks. But with creative departments far from convinced, how should the industry react to this seachange?
  by Michele Witthaus
• There is no excuse for us to be inundated with untargeted mail
  by Paul Seligman
• Receptive DRTV, callers should be kept in the loop
  by John Watson
• Creative critique
  by Tim Noble
• Pastures new