Local tourism figures shining

Precision Marketing, March, 2004 by Jeff Walters

Scottsdale, Arizona: As the warm sun beams down, the city's marketers are cautiously rejoicing at the performance of the tourist industry which drives the local economy. It is therefore no surprise that Scottsdale's marketers (Scottsdale Convention & Visitors Bureau, www.scottsdelecvb.com) know their brand's advantages.

Before we get to the competitive advantages, though, it is important to know what attributes put Scottsdale on the shortlist of destinations for the big spenders that visit. The most obvious is the sunny, warm climate--causing millions of visitors to escape from colder climes during winter. There is the beautiful Sonoran desert, the lushest desert on the planet, and the only place to find that icon of the American West: saguaro cactus. Finally, there...