Precision Marketing

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Articles in August, 2004 issue of Precision Marketing

• Calling time on 'immature' ads
  by Charlie McKelvey
• LibDems calling the kettle black
  by Robert Mayes
• Simple solution to consumers' social concerns
  by Mark Roy
• Employing survival of the fittest policy
• There's no harm in a full offering
  by Jason Andrews
• Cheap deals can harm prospects
  by Hayley Tooke
• Leftist evolution? As database marketing sweeps away conventional practice, bureaux must differentiate themselves by adopting powerful analytical strategies. But many in the industry remain skeptical about their ability to master what Forrester Research t
  by David Reed
• Too high-pitched
• Sharper marketing could improve credit card companies' popularity: by establishing and following clear best practice guidelines, credit card firms would go a long way towards countering criticism of indiscriminate marketing
  by Duncan Painter
• Tonic? Pass us a gin
• Data swapping is just the start
  by Lynn Stevens
• Payment by results is simply common sense
  by Ken Carlon
• Forthcoming events
• Magazines need to read more into data insights
  by Richard Roche
• Creative critique
• Ferret roulette a massive gamble down ya trousers
• Forthcoming events
• DMA should not sweeten the pill
  by Ian McCawley
• Periodical contact: customer magazines offer a persuasive mode of communicating with your target audience, delivering engaging and tantalising content. But should the editor or marketers have ultimate editorial control?
  by Steve Hemsley
• Forthcoming events
• There's more to business TPS than obeying rules
  by Amanda Ling