SPECIAL REPORT - SMS/VIRAL: Channel swapping?

Precision Marketing, December, 2004 by David Reed

The rapid proliferation of mobile handsets with multimedia capability means viral marketing services via your phone could be a reality as early as next year. Are customers and clients ready to take advantage of the benefits of MMS? David Reed investigates

Christmas could be the tipping point. Although it might be March before it becomes mainstream. But certainly during the first half of next year the use of mobile phone 'push' technology to market brands virally will break through.

While some brands are already early adopters of this practice, notably Pixar's launch of The Incredibles and Ford's Ka, most marketers ...