For 96 frantic hours, printers prep for president: Orders were put on hold as The Printer Inc. prepared for face time with President George W. Bush. (Cover Story).

Business Record (Des Moines), March, 2002 by Beth Dalbey

On television, it looked so simple: The president shows up, shakes a few hands, makes a speech and gives a Des Moines printing company its metaphorical 15 minutes of fame.

But when President George W Bush landed in Des Moines March 1 and called on the employees at The Printer Inc., the visit was the culmination of a fast-paced 96 hours of preparation. The printing company's aggressive 401(k) program -- which allows employees to deduct a certain portion of pay from their salaries -- provided the president with fodder for his nationally televised speech on the subject. Retirement accounts -- and their protection - has become a top priority for many government officials in the wake the Enron collapse, which resulted in thousands of Americans losing a large chunk of their...