Colts deal with Levitra is 'a shot' at Eli Lilly: sponsorship package rivals team's biggest

Indianapolis Business Journal, September, 2003 by Anthony Schoettle

A recently announced three-year deal between the Indianapolis Colts and makers of Levitra, the most recent erectile-dysfunction drug to be approved for sale in the United States, will bring the local NFL franchise about $1 million annually, sports business sources said.

If that's the cast, it puts Levitra among the Colts' largest sponsors, alongside Thomson's RCA brand, which pays $1 million annually for the naming rights to the RCA Dome, and Union Federal Bank, which has a naming rights deal for the team's training center.

"[Levitra's] definitely an 'A' list player on our sponsor list," ...