Deal puts Colts game on Louisville's WHAS: while radio deal is coup, NFL Network ignites concern.

Indianapolis Business Journal,  June, 2004  by Anthony Schoettle

Tags: game, network, NFL, radio

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A new radio deal means the Indianapolis Colts are gaining in their effort to build a regional fan base. But a league-run television network could sack marketing opportunities and an important local revenue stream.

The Colts recently signed with Louisville radio station WHAS AM-840, a Clear Channel Communications affiliate and Kentucky's biggest radio station. The 50,000-watt WHAS will carry all Colts regular-season games this year to its listeners across Kentucky and in parts of Indiana, Tennessee, Ohio and Illinois.

"This is a home run for us with regional marketing," said Ray Compton, Colts senior ...