Porn providers let the viewers join in: interactive programming is set to reach new levels with the arrival of adult channels on iTV. (Analysis).

New Media Age, August, 2002 by Ben Carter

This autumn iTV programming will enter a new phase. It won't just be about Walking With Beasts or voting out housemates; instead the highly lucrative adult entertainment industry is getting ready to press the red button.

Pout, a soon-to-launch pay-per-view adult channel, is hoping to be the first to enter the fray.

Launching in November on Sky it will offer interactivity from the start and will go head to head with mainstays like Richard Desmond's The Fantasy Channel and Playboy TV's Adult Channel by only charging [pounds sterling]1.50 a night, compared to between [pounds sterling]5 and [pounds sterling]7 a night on it's rivals charge.

"The channel will give people the chance to explore interactivity," says Greg Wixted, marketing director for the...