Change your tune

New Media Age,  October, 2002  by Yinka Adegoke

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The music industry needs to radically rethink its attitude to new media and the extra opportunities it provides for the sale and distribution of music. So says Universal Music's Rob Wells -- and he has an unusual way of making his point.

Halfway through our interview, Rob Wells, head of new media at Universal Music UK, hands over a book to demonstrate his take on the problems with the music industry. The book is called Who Moved My Cheese?. Wells comments with his usual south London bluntness, "This is a spot-on analysis of what's wrong with the music industry." ...