Dawn of a new era? with interactive and enhanced TV continually growing in popularity, industry players debate whether SMS is having a positive effect on the future of programming across all iTV platforms

New Media Age, November, 2002 by Ben Carter

BEN CARTER: We recently wrote about cable, and particularly Telewest, opening up to enhanced TV and providing enhanced TV and iTV applications for broadcasters.

Obviously this is a long-awaited development and one which has been talked about before. Is this a good thing or is it another false dawn? Are we actually now going to start seeing enhanced TV across platforms and not just on Sky?

SCOTT GRONMARK: No I don't think it's a false dawn. We've already done a plethora of cross-platform enhanced programming this summer. With the World Cup we had multistream services running on Telewest, digital satellite, and digital terrestrial.

It was great. The response on all platforms was fantastic, and the response on cable was absolutely staggering from...