SMS opportunities for fixed-line operators. (Letters to the Editor).

New Media Age, January, 2003

Mike Leigh, strategy director, LogicaCMG Telecoms

With all the current discussion surrounding SMS, it amazes me that most people still seem to be ignoring the potential that fixed-line SMS has to offer mobile and fixed-line operators.

The introduction of fixed-line short message service (FLSMS) -- the ability to send text messages over fixed-line telephones -- will rejuvenate the fixed-line market and generate new revenue opportunities for both sets of operators. Fixed-line operators have finally found away to get a piece of the action -- surely good news.

But FLSMS doesn't only spell good news for the fixed-line market. While it's easy to assume that the rise of fixed-line SMS poses a threat to mobile operators, in fact the reverse is true: it...