Ad spend figures give hope to online marketing sector. (Analysis)

New Media Age, April, 2003 by Yinka Adegoke

Latest research by the IAB and the IPA show online is getting a bigger share of traditional brands' marketing budgets, a rise that's expected to continue. But are they including all they can?

It's been a big week for online advertising. Two separate sets of figures from the Internet Advertising Bureau (LAB) and the Institute of Practitioners in Advertising (IPA) have given the industry a big boost by proving the Web is one of the fastest growing ad media for marketers today.

The key findings from the yearlong collation of figures are that online advertising has grown year on year; traditional brand advertisers now account for more than half of all ads online; and more marketers are looking to use the Web as part of their marketing mix.

It was the...