Is bigger better? As the IAB consults on plans to replace existing banner ads with new sizes, we seek the industry's likely response. (NMA Advertising)

New Media Age, May, 2003

This month the Interactive Advertising Bureau (IAB) said it was launching an industry-wide consultation on bringing in four bigger, heavier ad formats. It thinks the bigger formats, some of which are in use already, will be a more effective canvas in an age when screen size and broadband penetration are growing. It's also looking to scrap some of the older, smaller formats, which may have outgrown their usefulness.

ANDREW BLACKWOOD

UK operations director, Deal Group Media

Creativity in online advertising is causing a lot of excitement since the IAB started its consultation on online ad formats. There's a lot of talk about inspiring or stifling artistry, whether or not advertisers will be frustrated, and if the new formats will make life easier for...