Sector round-up: Danny Meadows-Klue of the IAB looks at how far online advertising has progressed and where it's heading in the future

New Media Age, July, 2003

Online advertising has enjoyed a dramatic recovery and is now surging ahead, with more advertisers using the Internet to reach more customers and do more business than ever before.

The majority of Britons now use the Web, and online media have carved out a sizable and growing role in our lives. Most of the key industry standards needed to underpin further rapid growth are in place and the industry is working at all levels to fast-track the development of others.

Today the Internet accounts for about 1.4% of total UK advertising spend. And with advertising the main funding source for the majority of Web sites and services, this is a barometer for the whole Internet economy. As the industry trade association and think-tank, the Interactive Advertising Bureau...