Can bloggers be the catalyst for Web audit standards?

New Media Age,  August, 2003  by Michael Nutley

Tags: audit, blogger, Blogging, Interactive Advertising Bureau, INTERNETMARKETINGstandardsWeb

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The rise of blogging, and its rather more commercially minded sibling nanopublishing, has been heralded by many as a return to the communal roots of the Internet.

The release of blogging software has once again lowered the barriers to entry and enabled tens of thousands of people to publish online. And as our Insight last week on moblogging showed, the technology is emerging to enable people to put words and pictures ...