Carlson Digital

New Media Age, September, 2003

19

carlson-europe.com

Owner: Carlson Marketing Group (UK)

Founded: 1990

MD: Frank McCusker UK staff: 30

Declared turnover: 5,100,000 [pounds sterling]

Business split: 30% design, 30% technical and development, 20% strategic consultancy, 20% online marketing

Clients: Diageo, Kimberly-Clark, Dunlop Tyres, BAA, Peugeot, Shell

Fewer staff making more money is what almost every agency has been trying to do over the past year, and Carlson has actually managed it. Last year the London based agency had 10 more people, but brought in 1m [pounds sterling] less in turnover.

Helping it along this year were client wins such as Nestle and Volvo. But just as importantly, some existing clients decided to...