Ogilvy Interactive

New Media Age, September, 2003

ogilvy.com

Owner: Ogilvy One Worlwide

Founded: 1994

MD: Louise Ainsworth

Business split: 45% Web design, 35% consultancy/eCRM, 10% wireless/iTV, 10% email marketing Clients: IBM, BT, Force, Nestle

This spring, Ogilvy Interactive went through its biggest changes since the acquisition of NoHo Digital in 1999. Tim Carrigan, David Hurren and Rob Mettlet, who made up the management team of NoHo when it became Ogilvy Interactive Digital, all left the agency. Louise Ainsworth, who had joined the previous summer from Organic, was made managing partner and under her wing the interactive division of this agency behemoth has continued to grow and prosper.

Like many of its counterparts, Ogilvy has established its focus as...