Mobile saturation leads to higher churn

New Media Age,  October, 2003  by James Myring

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Mobile penetration now stands at 72% of adults aged 15 and over. However, while growth in mobile ownership has slowed in recent years as saturation point has been reached, the penetration of advanced mobile features has been growing sharply since last January.

The number of mobile owners with photo messaging has increased from 1.4m (4%) in January 2003 to 3.6m (10%) in August. The number of mobile owners with a colour screen or a polyphonic ringtone has also more than ...