New Media Age

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Articles in May, 2004 issue of New Media Age

• Trying to take off too soon? The UK site for Dutch airline KLM is running its own ad campaign for the first time. But is the site itself ready for the anticipated increase in arrivals?
  by Sean Hargrave
• Conchango helps retailers optimise their sites for sales
  by Susie Harwood
• Target practice: can the Government meet its self-imposed 2005 target for getting all its services online? And has setting the deadline proved useful?
  by Dominic Dudley
• Talking heads: avatars--animated characters that give a 'human' face to online help systems--are developing new skills: giving out product information, gathering marketing data and even helping employees to learn more.
  by Fiona Harvey
• Preaching beyond the converted
  by William Makower
• Online banks not signing up to anti-fraud card schemes
  by Dominic Dudley
• BT introduces itemised billing for broadband
  by Wendy McAuliffe
• Operators face up to industry
  by Justin Pearse
• Making sure you own what you think you do?
  by Vanessa Barnett
• Ongoing evolution separates new media from old
  by Michael Nutley
• 3G won't save mobile from falling revenues
  by Wyndham Lewis
• Charities queue up to try out iTV for fundraising
  by Jonathan Webdale
• From fantasy to reality: ever since bringing Fantasy Football to The Telegraph and helping to launch the newspaper online, Saul Klein has treated the channel as subordinate to the brand. Now he's applying the same thinking to the DVD rentals market.
  by Nic Howell
• Gadfly.
• 5,000 users a month hit by premium dialler fraud.
  by Justin Pearse
• Vodafone ups capacity for third-party MMS content
  by Justin Pearse
• New media people
• Future mobile gaming
  by Andrew Darling
• Agency Republic changes focus to purely new media
  by Yinka Adegoke
• Open to m-commerce: despite many years of discussion, mobile payments are still a long way off reaching the mass market in the UK. Banks and mobile operators must therefore join forces to make this happen. But does the public really need the service?
  by Dianne See Morrison
• "Mobile is the ultimate in youth accessories": with the opportunity to test the market through a tie-up with 3, MTV Mobile now has plans to extend relationships to all the networks
  by Yinka Adegoke
• Delivery's sorted so where's the content?
  by Mark Smith
• Enpocket mobile media monitor: rapid growth in next-generation services
• Broadcasters and bookies set for iTV betting kick-off: Channel 4 is seeking a betting partner and William Hill is to launch an iTV channel: just the start of an iTV betting boom
  by Dominic Dudley
• Ad tool firms to integrate bid management into offering
  by Susie Harwood
• German market leaves rest of Europe behind: despite all the hype around the UK's valuable mobile market, Germany is way ahead of the rest
  by Diane See Morrison
• Affiliates claim adware is 'hijacking' click-throughs
  by Susie Harwood