Media Industry

Sky free-to-air could kick iTV market onto next level: Sky's plans for a free-to-air digital satellite service to rival Freeview may be the impetus for innovation from both

New Media Age, June, 2004 by Jonathan Webdale

No sooner had Sky announced it's planning a free-to-air digital satellite service than the BBC released figures claiming that Freeview is now in 4m UK households. The race for the nation's digital TV hearts and minds is on, which is good news for the Government and its ambitions for analogue switch-off.

Sky's announcement is also good news for the interactive TV industry which, notwithstanding the BBC and YooMedia, has made digital satellite and cable its home, due to the technical inferiority of Freeview's digital terrestrial platform.

For the interactive players currently transmitting on Sky, access to 7.3m households could easily become several million more. Not only will the proposition reach out to the 30% of the population unable to receive the...

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