New Media Age

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Articles in August, 2004 issue of New Media Age

• 3 upgrades Premiership video highlights package
  by Justin Pearse
• Online ads must build on solid foundations
  by Paul Pilkington
• Broadband attracts more and more users
  by Carl Geraghty
• BT Retail falling behind in UK broadband share
  by Wendy McAuliffe
• Bad education: the UK eUniversities global e-learning project was deemed a failure and shut down after less than three years. Was it a victim of bad management, or is there a fundamental flaw in the e-learning model?
  by Dominic Dudley
• Virgin considers support for betting exchange model
  by Dominic Dudley
• Recruiting tips for agencies.
  by Paul Angeli
• Gadfly.
• Google shows us a new way to go public
  by Julie Meyer
• Top ten new campaigns July 2004.
• M-payments predicted to be worth 20bn [pounds sterling] by 2008
• Stay standing: it seems the dotcom crash has caught up with investors, with many VCs expected to go the way of their one-time clients. But for the new media sector, the survivors may be stronger than ever
  by Dominic Dudley
• Consumers are adopting the Internet. Why isn't business?
  by Michael Nutley
• Click-through rates up by a quarter over past year
  by Claire Armitt
• Mersey TV to launch MMS spin-off of Hollyoaks soap
  by Justin Pearse
• Paid search in US to double in value over next five years
  by Claire Armitt
• Fast forward: how are advances in mobile and interactive technology going to affect the viewing landscape? A panel of industry experts recently met to discuss the future of the medium
  by Andrew Darling
• Let customers track their email addresses
  by Steve Masters
• Portals increase pressure to stop underage gambling
  by Dominic Dudley
• CE Europe spreads T-Virus for Resident Evil game push
  by Steve Hill
• Putting a stop to the brain drain: as digital agencies receive ever more ad work, the sector must work to avoid a new skills shortage.
  by Susie Harwood
• Changing channels: since buying digital agency Victoria Real, TV production company Endemol has been delving further and further into digital media, a move driven by director of interactive media Peter Cowley
  by Jonathan Webdale
• iPod compatibility lands Real in trouble with Apple: Real Networks' attempt to bring interoperability to digital music has pleased some but angered others, especially Apple
  by Yinka Adegoke
• Gadfly
• Mark Gibson, business development manager, Gumtree.com
• Smile selects wine offer for Guardian Money campaign
  by Steve Hill
• Attitudes are changing towards online advertising
  by Michael Nutley
• New media people
• COI champions use of Zip TV interactive ads
  by Susie Harwood
• Sport relief viral challenge
  by Claire Armitt
• Seaside surfing: Brighton has taken a lead in providing Wi-Fi hotspots for public access to the Internet. But how will the commercial services fare against their free rivals, and who should pay to train staff at hotspots to give support?
  by Wendy McAuliffe
• Tracalert uses GPS to find mobile users in emergency
  by Wendy McAuliffe
• Will the Olympics prove to be a missed opportunity?
  by Azhar Rafee
• Taking the right route: Eurostar took a new line with its Web strategy and has seen online ticket sales gather speed. But it's not stopping there in keeping its new media plans on track
  by Sean Hargrave
• IAB US questions UK audience metric plans
  by Susie Harwood
• Building confidence in ad measurement
  by Danny Meadows-Klue
• Eye on the global market: with an expansion record most companies would envy, RS Components seems to be constantly running on full steam. But has it overlooked some of the basics?
  by Alex Blyth
• Adobe boosts security with launch of Lifecycle platform
  by Wendy McAuliffe
• Creative standards on the rise at Cannes
  by Jon Williams
• E3 Media to update brand to reflect wider services
  by Susie Harwood
• Time to sort out user numbers: the IAB is exploring the idea of a single online audience measurement currency, but does the industry really need it?