Carlson Digital

New Media Age, September, 2004

carlsondigital.com

Owner: Carlson Marketing Group Founded: 1990 President, Europe and Asia Pacific: Robert Janes UK staff: 40 Declared turnover: 5,400,000 [pounds sterling] (yr to Dec 03) Business split: 30% design, 30% technical/development, 20% online marketing, 20% strategic consultancy Clients: Diageo, Muller, Goodyear Dunlop Tyres, Kimberley Clark, Equant, Akzo Nobel

Carlson Digital says it has seen an increase in demand for strategic planning and integrated campaigns from clients over tire past year, which according to digital director Claire Davidson has meant working more closely with the larger Carlson Marketing Group on a number of campaigns. She gays another key area of focus has been developing more promotional work for clients and using the Web...