New Media Age

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Articles in October 2004 issue of New Media Age

• GM begins viral push for Opel Tigra Twin Top
• Retailers must make the move to etail
  by Chris Lake
• Gadfly.
• Striking it lucky: with its policy of not competing on price, RSA direct sales insurance brand More Than has had to offer a compelling service to attract customers
  by Pieter Preston
• Gadfly
• UK interactive TV sector isn't quite a success story yet
  by Nigel Walley
• What to outsource: there are various aspects of your business you can outsource, discovers Greg Brooks, allowing you to concentrate on your core offering.
  by Greg Brooks
• WHSmith site highlights the company's failings
  by Dan Williamson
• Grade promises BBC will 'invigorate' iTV
  by Jonathan Webdale
• U-myx proposes interactive CD software to beat online piracy
  by Greg Brooks
• History of TV shows the way forward for mobile content
  by Doug Goodwin
• Spreading the news: global news agency Reuters is capitalising on its unrivalled market presence in the business world to brings its services to a consumer audience
  by Sean Hargrave
• Birds Eye adopts online ads to push interactive nutrition guide
  by Claire Armitt
• ITV brings spot advertising to Web with I'm a Celebrity clips
  by Jonathan Webdale
• Porsche makes online ad debut with Cayenne brand promotion
  by Justin Pearse
• Analyse offline bankers to help them shift online
  by Howard Barber
• Search finds its way: optimising your site to get a good position in search results can be as effective, if not more so, than paying for placement. But, asks Susie Harwood, is it really marketing?
  by Susie Harwood
• ITVi backs 24:7 brand with 1m [pounds sterling] ad push and high-level recruits
  by Jonathan Webdale
• UK publishers sign up to online voice greeting 'e-card' service
  by Greg Brooks
• Internet marketing continues to grow faster than any other form
  by Yinka Adegoke
• Windows Media Center heralds 2bn [pounds sterling] home entertainment boom
  by Greg Brooks
• Sky News drops broadband subscriptions
  by Jonathan Webdale
• Taking measures to block network blackmailers
  by Chris Dipple
• Brands benefit by having content accessible to all
  by Heather McCusker
• Sony Ericsson rolls out K500i with 'biggest ever' online push
  by Yinka Adegoke
• DRDB says 29% of UK homes will own a digital radio by 2008
  by Claire Armitt
• IAB predicts online ad spend to reach 500m [pounds sterling] by end of the year
  by Susie Harwood
• Hi-Tech crime unit looks into Jeftel's secure email system
  by Dominic Dudley
• Media Square moots AI for Arnold rebrand
  by Susie Harwood
• Listen to the good things that digital can do for the music biz
  by Blair Schooff
• What is outsourcing? Any business has elements that it can be advantageous to get someone else to administer. Greg Brooks looks at the principles of outsourcing.
  by Greg Brooks
• MSN prepares major pre-Christmas online ad campaign to promote launch of search engine
• How to outsource: once you've decided what to outsource, you need to choose a supplier and ensure your contract with them benefits you both.
  by Greg Brooks
• Which? Starts Web ad push for bite back consumer survey site
  by Susie Harwood
• Utility providers turn to online marketing to build awareness
  by Susie Harwood
• GMTV brings ad-funded model to mobile with branded portal
  by Justin Pearse
• Online ads to play key role in Domino's 2m [pounds sterling] autumn push
• NSPCC trials Web as fundraising channel
  by Claire Armitt
• Reasons for outsourcing: saving the cost of doing it yourself is the immediate benefit of farming out to a third party. But there are other ways to gain.
  by Greg Brooks
• Dulux uses online to reposition as a consumer colour expert
  by Susie Harwood
• Rich-media price war looms as CheckM8 slashes ratecard
• Ofcom plans 3bn [pounds sterling] investment in IP broadcaster to rival BBC
  by Jonathan Webdale
• leeds-castle.com
  by Rob White
• BBC looks to put iTV content onto DVD
  by Jonathan Webdale
• Say no to rich-media price war
  by Nitzan Yaniv
• More are hearing the call of voice technology
  by Peter Ryan
• Thinking out of the box: in an attempt to update the leisure industry, Inspired Broadcast Networks is bringing broadband to pub favourites like jukeboxes and fruit machines
  by Sean Hargrave
• Customer call centres: many companies have outsourced their call centres, but now e-service solutions make answering customer queries far easier.
  by Nic Howell
• Concern over operator capacity delays Channel 4 MMS launch
  by Justin Pearse
• Disney goes all-out for mobile push
  by Justin Pearse
• ITV raises the interactive stakes with 24:7: with help from Dave the Pig, ITV is relaunching its interactive division as ITVi 24:7, with a heavyweight new management team and plans for "more radical" services
  by Jonathan Webdale
• Sky One adopts online teasers to support new teen drama Hex
  by Susie Harwood
• Taking a bite: their Web sites provide information and promotions, but few food brands are using interactive to engage with consumers on a one-to-one level
  by Nic Howell
• Operators pressed to regulate subscription services for kids.
  by Justin Pearse
• Play to the crowd: to cope with demand for its Olympics coverage, the BBC made its first serious moves into multicasting. Clare Goff examines the advantages of one-to-many streaming
  by Clare Goff
• Travel portals head for new destinations: as airline and hotel groups limit their use of travel sites and do more direct selling, the holiday portals are looking for new markets in which to position their brands
  by Dominic Dudley
• More knowledge can only lead to better ad creative
  by Sion Portman
• Fiat to focus on interactive in marketing drive for Stilo Arbath
  by Yinka Adegoke
• Vodafone uses MMS to educate customers about Live! service
  by Justin Pearse
• Get to grips with interactivity or get left behind
  by Michael Nutley
• Vodafone and 3 line up 3G campaigns
  by Susie Harwood
• Designing sites to be seen
  by Graham Hansell
• Orange opens up ringback tones to brands
  by Justin Pearse
• Universal Music plans launch of WAP sites for artist roster
• Fox's Biscuits shifts marketing online as overall budget triples
  by Susie Harwood
• Private investigator: Simon Davies of Privacy International is passionate about upholding online privacy, and isn't afraid to stand up to corporations and governments
  by Jane Wakefield
• On the level: Charlie Dobres, founder and CEO of i-level, believes digital has a big part to play in the future of advertising. But that's not the limit of his ambition
  by Greg Brooks
• Freedom of Information must not become a barrier to entry
  by Marc Woolfson
• Let's go outside: as with every business choice, the decision to outsource requires a measured look at risks and rewards.
  by Tim Dunger
• UK businesses lead Europe in number of acquisition deals
  by Dominic Dudley
• What to outsource: hosting is an obvious decision to make for most businesses. Your company is unlikely, if it's of any size, to want to look after its own servers.
• Sky paves way for broadcasters to offer TV loyalty card schemes
  by Jonathan Webdale
• Ofcom puts the cat among the public service pigeons
  by Michael Nutley
• It takes time for online users to become buyers
  by James McAonghus
• AKQA co-founder Treagus quits to start new business venture
  by Greg Brooks
• Luxury brands see the value of moving ads online
  by Michael Nutley
• Softer law isn't the answer to ensuring freedom of speech
  by Ian de Freitas
• iPod runs first 3G mobile video ad on 3.
  by Justin Pearse
• Morning light: Nog Sawdon, head of new media at GMTV, has shown that creating an interactive relationship with viewers keeps them loyal to the show
  by Justin Pearse
• Newham and IBM plan roll-out of RegenTV community project
  by Susie Harwood