Cornell Hotel & Restaurant Administration Quarterly

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Articles in April 2002 issue of Cornell Hotel & Restaurant Administration Quarterly

• How a NYC hotelier helped conquer the Atlantic: when Charles Lindbergh flew solo across the Atlantic, he earned a $25,000 prize offered by a French-born hotelier in New York City. (Raymond Orteig and "Lucky Lindy").
  by Stanley Turkel
• Barometer of hotel room revenue: A regular service of Smith Travel Research. (Statistical Snapshots)
  by Randell A. Smith
• The Industry Needs Less Descriptive and More Causal Research
• Outsourcing IT for small hotels: The opportunities and challenges of using application service providers. (Internet Technology).
  by Alexandros Paraskevas
• Using job satisfaction and pride as internal-marketing tools. (Human Resources).
  by Dennis B. Arnett
• Undermarketed! why some operators short themselves on advertising; franchising carries many advantages for hospitality chains and unit owners, but maintaining appropriate advertising levels may not be one of them. (Marketing)
  by Steven C. Michael
• Trapped on the dark side of smoking bans.
  by Cathy A. Enz
• I told you so! (Restaurant Management)
  by Alex M. Susskind
• Easy-to-use multilingual communication over the internet: facilitating "E-Business" for the hotel industry. (Internet Technology).
  by James K. Ho
• The science and practice of persuasion: from business owners to busboys, the ability to harness the power of persuasion is often an essential component of success in the hospitality industry. (Marketing).
  by Robert B. Cialdini
• An analysis of Smith Travel Research occupancy estimates: A case study of Virginia Beach Hotels. (Industry Analysis).
  by Vinod B. Agarwal
• Advertising strategies for hospitality services: because services are intangible, hospitality advertising must overcome the quadruple challenges of abstraction, generality, mental impalpability, and non-searchability. (Marketing).
  by Banwari Mittal