Most Recent Articles from Brand Strategy

• RESEARCH: REACHING BRAZILIAN CONSUMERS. 

  The song says it all: "Tall and tan and young and lovely, the girl from Ipanema goes walking. And when she passes, each one she passes goes "A-...

  12/06/04 · More from publication

• BRAND PAPERS: Organic growth 

  In the second concluding part of a series on organic growth, Charlie Dawson outlines the final two blockers to growth Organic growth is...

  12/06/04 · More from publication

• Low-cost fitness brands exercise their rights. 

  The government's white paper will give low-cost fitness brands opportunities to improve the public's health. Ruth Mortimer investigates the...

  12/06/04 · More from publication

• BRAND PAPERS: Time and traditions. 

  Professor S. Ramesh Kumar says that good timing and an appreciation of cultural traditions are everything when targeting the Indian market ...

  12/06/04 · More from publication

• BOOKS: Simply better is enough 

  Mike Moran discovers a stocking filler for some CEOs that are getting it wrong. Simply Better authors Barwise and Meehan suggest companies should...

  12/06/04 · More from publication

• BRAND AMERICA: Yankee doodle branding. 

  With growing anti-US sentiments worldwide, Bush's unpopular war on terror and a country split over the election, Ruth Mortimer says it's time...

  12/06/04 · More from publication

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