Brand Strategy

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Articles in January, 2002 issue of Brand Strategy

• Life sciences lab tests PR to the limit: Huntingdon Life Sciences uses PR as a weapon against animal-rights activists determined to shut it down. Mark Jarvis meets Andrew Gay, the embattled marketing director. (case study)
  by Mike Jarvis
• Don't blame the logo. (case study)
  by Peter Mills
• Little chef tries out a new recipe
• DIY moves a step down the retail ladder: verdict research reveals that the DIY sector has a robust future, but the glory days may have passed. (research)
• Ageing stressed-out insomniacs pop pills: trends such as the ageing of populations, are driving strong growth in the OTC healthcare sector. (euromonitor)
• Elevating thoughts about ivory towers. (leader)
  by Peter Holdsworth
• Events & appointments
• Is it curtains for the male DIY domain? Jeremy Haines says that some DIY chains are adapting better than others to recent changes. (feature)
  by Jeremy Haines
• Convergence closes generation gap: Paul Seligman examines the way in which adults and kids make joint purchasing decisions. (Kids)
  by Paul Seligman
• Banks scramble over private wealth: David Rankin worries that the marketplace for private-client banking is getting overheated. (feature).
  by David Rankin
• Is it really ok in the UK? Nine months ago, Brand Strategy looked at the damage done to the British brand by the emerging foot-and-mouth crisis. At the beginning of 2002, Ruth Mortimer re-appraises the UK's identity and asks: have a things got worse? (new
  by Ruth Mortimer
• Eatertainment puts brands on the plate: no more `eat your greens', Richard Rees and Chris Gower urge brands to appeal on many levels. (feature)
  by Chris Gowar
• No sticking plaster here, doctor: Peter Mills talks to Peter Holdsworth about working with the NHS. (legal update)
• Teens worry about social issues: latest research from youth TGI shows kids have a strong appreciation of worldwide problems. (research)
  by James Powell
• Izzy wizzy, let's get Sooty: Sooty, the perky bear puppet, has been around for more than 50 years. But along the way he has changed ownership, gained a girlfriend and starred as a disco DJ. Ruth Mortimer gets her hands on the irrepressible character.
• Matthew Hooper: entrepreneur or houdini? Peter Holdsworth meets the head of interfocus and discovers he has knack for spotting a gap. (Profile).
• Aspirations reflect changing times: RDSi research reveals the sophisticated taste of the 5-7-year-old group -- with a humanitarian edge. (research)
• Database
• The Rise and Fall of Marks & Spencer. (book review: Ho ho ho! green giant)
• A load of old (crystal) balls: Giles Lury sticks his head above the parapet and makes a few predictions about brands. (opinion)
  by Giles Lury
• Make love, not marketing: It's time for brand owners to engage customers and let them take control, says Alan Mitchell. (Mitchell)
• You know what happened to dinosaurs: Simon Sholl finds Charles Darwin's theories strangely relevant to the marketing business today. (opinion)
  by Simon Sholl
• Trade mark owners can block imports: the European Court of Justice gives a seminal ruling that strengthens the powers of brand owners. (Bird & Bird)
  by Nicola Morriss
• How to get close to customers online: some dos and don'ts emerge from research into brand engagement by Carlson Digital. (digital)