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Articles in January, 2002 issue of Brand Strategy
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Life sciences lab tests PR to the limit: Huntingdon Life Sciences uses PR as a weapon against animal-rights activists determined to shut it down. Mark Jarvis meets Andrew Gay, the embattled marketing director. (case study)
by Mike Jarvis -
Don't blame the logo. (case study)
by Peter Mills - Little chef tries out a new recipe
- DIY moves a step down the retail ladder: verdict research reveals that the DIY sector has a robust future, but the glory days may have passed. (research)
- Ageing stressed-out insomniacs pop pills: trends such as the ageing of populations, are driving strong growth in the OTC healthcare sector. (euromonitor)
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Elevating thoughts about ivory towers. (leader)
by Peter Holdsworth - Events & appointments
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Is it curtains for the male DIY domain? Jeremy Haines says that some DIY chains are adapting better than others to recent changes. (feature)
by Jeremy Haines -
Convergence closes generation gap: Paul Seligman examines the way in which adults and kids make joint purchasing decisions. (Kids)
by Paul Seligman -
Banks scramble over private wealth: David Rankin worries that the marketplace for private-client banking is getting overheated. (feature).
by David Rankin -
Is it really ok in the UK? Nine months ago, Brand Strategy looked at the damage done to the British brand by the emerging foot-and-mouth crisis. At the beginning of 2002, Ruth Mortimer re-appraises the UK's identity and asks: have a things got worse? (new
by Ruth Mortimer -
Eatertainment puts brands on the plate: no more `eat your greens', Richard Rees and Chris Gower urge brands to appeal on many levels. (feature)
by Chris Gowar - No sticking plaster here, doctor: Peter Mills talks to Peter Holdsworth about working with the NHS. (legal update)
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Teens worry about social issues: latest research from youth TGI shows kids have a strong appreciation of worldwide problems. (research)
by James Powell - Izzy wizzy, let's get Sooty: Sooty, the perky bear puppet, has been around for more than 50 years. But along the way he has changed ownership, gained a girlfriend and starred as a disco DJ. Ruth Mortimer gets her hands on the irrepressible character.
- Matthew Hooper: entrepreneur or houdini? Peter Holdsworth meets the head of interfocus and discovers he has knack for spotting a gap. (Profile).
- Aspirations reflect changing times: RDSi research reveals the sophisticated taste of the 5-7-year-old group -- with a humanitarian edge. (research)
- Database
- The Rise and Fall of Marks & Spencer. (book review: Ho ho ho! green giant)
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A load of old (crystal) balls: Giles Lury sticks his head above the parapet and makes a few predictions about brands. (opinion)
by Giles Lury - Make love, not marketing: It's time for brand owners to engage customers and let them take control, says Alan Mitchell. (Mitchell)
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You know what happened to dinosaurs: Simon Sholl finds Charles Darwin's theories strangely relevant to the marketing business today. (opinion)
by Simon Sholl -
Trade mark owners can block imports: the European Court of Justice gives a seminal ruling that strengthens the powers of brand owners. (Bird & Bird)
by Nicola Morriss - How to get close to customers online: some dos and don'ts emerge from research into brand engagement by Carlson Digital. (digital)
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