Simon Waugh brands Centrica at your service: Morag Cuddeford Jones meets Simon Waugh, global marketing director of utilities-based group, Centrica, who likes to take the customer's viewpoint and reveals that his only ambition is service with a smile

Brand Strategy, December, 2003 by Morag Cuddeford Jones

Centrica's Simon Waugh doesn't like promotion. That is to say, recent news of his promotion from deputy manager British Gas and group marketing director of parent utilities group Centrica, to global marketing director including responsibility for North America doesn't strike him as a promotion.

"I'd rather call it a change and development of my role rather than a promotion, because once you're on this floor ..." he tails off as he looks around his office pn the executive floor of Centrica's Windsor headquarters. He won't want to draw too big a comparison with his status and surroundings though. At only two floors up, it's less corporate crows' nest, more bird table. It is the top floor though, which is significant.

His latest 'development' means that Waugh...