Advertising Industry
Industry: Email Alert RSS FeedRESEARCH: REACHING BRAZILIAN CONSUMERS.
Brand Strategy, December, 2004
The song says it all: "Tall and tan and young and lovely, the girl from Ipanema goes walking. And when she passes, each one she passes goes "A- a-ah!" The apparently effortless exoticism and insouciant sexiness of young Brazilians portrayed in The Girl From Ipanema is the stuff of legend.
The country's obsession with beauty, style and celebrity culture governs every aspect of youth culture. There are also other important recent developments in how Brazilian young people react to technology and media. It is vital for brands to understand these trends in order to operate in the Brazilian market.
Beauty and cosmetic surgery
The augmentation of beauty has become a national obsession in Brazil. Sales of cosmetics and toiletries nearly doubled...
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