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Pueblo nuevo: when I moved to Houston from San Antonio two years ago, I thought I would miss Texas' best city for Latinos. Instead, I found it

Texas Monthly, September, 2002 by Cecilia Balli

HOUSTON, ALLOW ME TO PROPOSE, IS LIKE a martini--an extraordinary thing cast from the mixing of ordinary elements, especially if you agree with Alex Lopez Negrete's assessment." I see it as a combination of Chicago and Miami. If you shook those two together and put them in the Southwest, that's what it would be." [paragraph] At eight-fifteen in the morning, the president and chief executive officer of Lopez Negrete Communications is already gulping a Diet Dr Pepper, sitting there impeccably, right leg crossed over left, in black cowboy boots and a gray jacket that matches hair and goatee perfectly. A Houston native raised in Mexico City, the 43-year-old Hispanic-marketing-and-advertising veteran embodies his own summation of the city's burgeoning Latino community:...

 

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