Two-for-one specials. (Viewpoint)

Snack Food & Wholesale Bakery, September, 2002 by Dan Malovany

Since so many folks are doing it, I'm offering you two for the price of one. However, while I can offer buy-one-get-one-free, I've yet to figure out how to extend the shelf life of this column past one month.

Now, let's get down to business. SF&WB magazine is proud to announce that it selected Keebler Co. as its 2002 Wholesale Baker of the Year. I know what you're saying, "Why in the heck did you pick them?" Sure, David Vermylen, its president and CEO, is leaving at the end of September to pursue entrepreneurial interests and Jim Willard is retiring from his post as senior vice president of operations. But our bakery of the year award goes to more than individuals. It goes to an entire company, and we felt that Keebler deserves the award for a job well done.

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