Magically delicious. (Bakery Foods: Cookies & Crackers).

Snack Food & Wholesale Bakery, June, 2003

Eeenie, meenie. Jelly-beanie. Wouldn't it be nice if Pepperidge Farm discovered a magical way to shrink those tasty Milano and other Distinctive cookies down to bite-sized treats? Well, as the Steve Miller Band once sang, "Abra Abra Cadabra--I want to reach and grab ya. Abra Abra Cadabra -- Abracadabra."

This year, Pepperidge waved the magic wand in the form of new technology and processes that allows it to produce itty-bitty, poppable versions of its classic Milano, Mint Milano, Chessmen, Brussels and Sausalito cookies.

Unveiled at the Food Marketing Institute show in Chicago in May, the new minis cater especially to female consumers who might want to indulge in a Pepperidge Farm cookie, but only have a little time to treasure that Milano Moment in the...