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Industry: Email Alert RSS FeedTop broadcasters join forces with UN on HIV/AIDS prevention
Bulletin of the World Health Organization, March, 2004 by Fiona Fleck
Twenty of the world's most powerful broadcasters and media conglomerates joined forces with humanitarian agencies to fight HIV/AIDS in a new initiative which UN Secretary-General, Kofi Annan, said had the potential to save "as many, if not more, lives than physicians."
"In the world of AIDS, silence is death," Annan told broadcasters at a meeting in New York on 15 January to launch the Global Media AIDS Initiative.
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The initiative--the first of its kind to be launched by the UN--is financed by the Bill and Melinda Gates Foundation and run ...
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