Top broadcasters join forces with UN on HIV/AIDS prevention

Twenty of the world's most powerful broadcasters and media conglomerates joined forces with humanitarian agencies to fight HIV/AIDS in a new initiative which UN Secretary-General, Kofi Annan, said had the potential to save "as many, if not more, lives than physicians."

"In the world of AIDS, silence is death," Annan told broadcasters at a meeting in New York on 15 January to launch the Global Media AIDS Initiative.

The initiative--the first of its kind to be launched by the UN--is financed by the Bill and Melinda Gates Foundation and run ...

COPYRIGHT 2004 World Health Organization