Stop making assumptions: plan proactively for any uncertainty. (Business Management & Marketing).

Adhesives Age,  May, 2002  by Daniel S. Murad

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DOES YOUR STRATEGY WORK in a changing landscape? The traditional route to strategy development requires precise predictions rooted in assumptions. We all know what happens when one assumes. Not too surprisingly, similar results occur in corporate strategies. At the heart of the traditional approach, executives use assumptions to predict the future and follow it by applying financial analytical tools to choose a strategic direction.

This process often ignores and/or underestimates uncertainty because of time/resource constraints, lack of training and a myopic field of vision. Firms should not be disappointed therefore, to find themselves reacting to changes, rather than proactively planning ...