The long and short of cash flow. (Business & Finance).

Adhesives Age,  May, 2002  by Stephen Einhorn

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THESE ARE TOUGH TIMES. In times like these additional sales can seem to be harder to achieve than an Israeli/Palestinian peace initiative. Since cash flows are challenged, discretionary spending decreases in most cases. For most of our clients, biting and major capital expenditures have been deferred and year-end bonuses and fringe benefits have been reduced or eliminated.

Even the leasing of new company cars is carefully scrutinized. In many cases it makes a great deal of sense to defer or reduce spending. However, there are certain areas ...