Difficult times or opportunities? Finding bright spots in a rough economy. (Business Management & Marketing).

Adhesives Age,  June, 2002  by Michael L. Gregus

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Finding bright spots in a rough economy.

THESE ARE INDEED difficult times for business. How management addresses shareholder's concerns about poor revenue and profit performance during these times can have a huge impact on retaining those investors.

Management must assure those shareholders to have confidence in your business plan for the future. Difficult times can also be times of great opportunity if you have a solid business strategy that allows you to beat your competition up the business improvement curve.

Direct Approach

The best policy, at all times but especially in difficult times, in discussing business performance with shareholders ...