Handle with care: waterborne adhesives play a major role in dressing up personal care products. (Waterborne Adhesives).

Adhesives Age,  June, 2002  by Suzanne Carroll

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THE MARKET for personal care products is among the most competitive of marketing arenas worldwide. It is a market where product image and packaging are often far more valuable than the product itself.

Global personal care manufacturers are constantly searching for ways to attract more customers to their products, and for good reason. Statistics show that shoppers in the personal care market make eye contact with any one product for a slim 1/6 of a second, giving marketers very little time to establish customer interest aside from pure aesthetics.

This type of impulse buying leaves customers with an average ...