Pop-up advertising online: slaying the hydra.

Rutgers Computer & Technology Law Journal, March, 2003 by Eun S. Bae

I. INTRODUCTION

Eight years ago, the New York Times ran an article entitled, "First-Time Tourists Need a Pocket Guide to Downtown Internet." (1) The article was undoubtedly cutting-edge reporting at the time, but today it inspires the awe of an historical artifact. (2)

Indeed, the Internet has come a long way since the 1960s, when it was in its infancy stages as a small network of military computers. (3) The earliest indications of the World Wide Web as we know it today emerged in the early 1990s with the creation of a Unix system called Mosaic. (4) The development of Mosaic marked a pivotal moment in the evolutionary history of the Internet because Mosaic made it possible "to view graphics directly in the Web page, and [to experience] other media types,...