Harvard as a model in trademark and domain name protection.

Rutgers Computer & Technology Law Journal, June, 2003 by Alayne E. Manas

I. INTRODUCTION

Collegiate licensing has developed into a booming industry (1) since the advent of such programs in the early- to mid-1980s. (2) Colleges and universities learned that their names, logos, and designs, which are the "basic protectable items of commercial value that fans identify with," (3) are some of their greatest assets. (4) Efforts to establish and protect these "marketable property rights in licensed merchandise" (5) known as trademarks expanded with the explosion of retail sales. (6)

As is true with the collegiate licensing industry, the Internet has experienced tremendous financial growth in recent years. (7) Consequently, domain names, which were once viewed solely as identifiers on the Internet, (8) underwent a transformation in...