MasterCard members can take advantage of global marketing. (MasterCard International Inc.)

Bank Marketing, May, 1995

MasterCard International Inc. has inaugurated a global marketing campaign aimed at users of automated teller machines (ATM) and point-of-sale debit services. MasterCard has called its service the "Portable Bank." The campaign will utilize ATM cards and checking account services as locations in which consumers will be taught about the advantages of debit cards. Among the international financial institutions that will participate in MasterCard's advertising campaign are the Bank of New York, ABN Amro and the Bank of Montreal.

New York - MasterCard International recently launched a media campaign that targets the worldwide consumer market for ATMs and POS debit services.

The "Portable Bank" is built on the company's national debit campaign "The Complete Debit...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.