Financial Services Industry
Industry: Email Alert RSS FeedSYNERGISTICS RESEARCH CORP.
Bank Marketing, April, 2001
3384 Peachtree Road, N.E., Suite 125 Atlanta, GA 30326
Contact: David Smith
Phone: (800) 423-4229
Fax: (404) 237-6470
E-mail: www.synergisticsresearch.com
Profile
For 20 years, Synergistics Research Corp. has been a provider of multi-client syndicated consumer and small-business marketing research exclusively for the financial services industry.
Case study
Since the advent of the Internet, financial service providers have wrestled with the issue of an Internet-only business model. Numerous examples exist of Internet-only models that have "crashed and burned." After several years of experimentation, the industry finally acknowledged that a brick-and-click strategy is essential for most financial...
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