Financial Services Industry
Industry: Email Alert RSS FeedMovie-Goer rewards.(new credit card)(Brief Article)
Bank Marketing, May, 2005
Movie-Goer Rewards: Regal CineMedia Corp., the largest movie theater operation in the world, has joined with Chase and MasterCard International to introduce the first co-branded credit card issued by a theater circuit to reward movie-goers. The new card is called the Regal Entertainment Group Platinum MasterCard.
The card will include a value-added reward program and deliver "priceless" experiences unique to REG theaters.
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