Brand Packaging

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Articles in November, 2002 issue of Brand Packaging

• Packaging puts the `beauty' in health and beauty aids: for cosmetic and personal care products, the look and feel of the package are just as important as what's inside. (HBA Packaging Design).
  by Bertrand, Kate
• A brand evolution turns heads: headset marketer's laminated carton and visual hierarchy support the price point and tempt `tekkies' who want to `cut the cord.'.(packaging for JABRA Corp.'s headsets)
• Multiple package types: spur color management: you may need a mix of package forms for diverse retail formats. Make sure your signature colors match on each form to deliver on your brand promise.
  by Swientek, Bob
• Two-in-one tube inside special effects carton follows cosmetics trend.(Brief Article)
• Shampoos shine with special effects. (Market Data).(Brief Article)
• Michael Jordan: brand genius.
  by Swientek, Bob
• Packaging Report Card: improvement, but room for much more: in some categories, innovation has eased stress and extended product use. Still, consumers too often say, `what are they thinking?'.
• `no-mess' packaging extends to individual wrapped swabs.(Brief Article)
• `Turnkey' display packaging: when and how to make it work: if you lack the in-house resources, `solutions' companies may meet your needs. You can reduce costs and time to shelf on short-run campaigns.
  by George, Jim
• RFID tags act as mobile databases. (Emerging Technology).
  by Brody, Aaron L.
• Finishes make neutrals look new. (Color Wheel).(packaging in 2003)
  by Cornell, Cynthia M.
• Negatives in packaging don't sell: laundry detergent in a carton told consumers to forget about a competitor in a plastic bottle. Instead, consumers forgot about it. (Marketing Misfires).
  by McMath, Robert
• Inner bags provide the fun with microwave popcorn.(Brief Article)
• 10 steps to perfect color for personal care packaging; how to design color and special visual effects in your plastic bottles that optimize your time and budget. (HBA Packaging Design).
  by Kulka, Len
• Doing package mock-ups virtually: tools for product visualization: 3-D imaging techniques can create digital package prototypes for consumer research, shelf-set analysis and sales materials.
  by John, Bryan M.
• TV dinners for toddlers? infant food moves to shlef-stable trays.(Brief Article)
• Getting a grip on what motivates consumers to buy: its more than innovation. Understand the four motivators that impact purchasing behavior and turn them into selling propositions.
  by Raymond, Marilyn
• Ergonomic-shape squeeze stick dispenses facial lotions with no mess. (HBA Packaging Design).
  by Croft, Rob
• Oval mint container enhances function, gives category new shape.(Brief Article)