Brand Packaging

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Articles in January, 2003 issue of Brand Packaging

• Health supplements hard to swallow: a probiotics supplement from Nestle had little relevance for consumers. Its package format was just as unfamiliar. (Marketing Misfires).
  by McMath, Robert
• Following up on developing trends.(Stonyfield Farm introduces foil packaging for its yogurt)(Brief Article)
  by George, Jim
• Stretching the opportunities for flexible packaging: consumers suggest flexible `solutions' for CD and DVD cases, drug products, health & beauty aids and household cleaners.
  by Young, Elliot
• Plastic stick dishes out pre-sliced butter. (Outside The Box).(new packaging system for butter )
  by Croft, Rob
• Perceptions shape deodorants. (Market Data).(packaging's effect on deodorant sales )(Industry Overview)
• Making brands remarkable: develop a single, powerful idea: what do you believe in about your product? Reflect that through packaging. Differentiate, be honest and guide the consumer.
  by Placek, David
• Harmonizing your `touchpoints': consumers may come in contact with your brand on a daily basis. Use each interaction to strengthen their beliefs about your brand. (Cover Story).
  by Davis, Mac; Longoria, Tina
• Clasp the do-it-yourself market: brand clarity at the point-of-sale: stress project details vs. product data on packaging and displays. Consumers gain confidence that they can complete the task successfully.(packging for do it yourself products )(Industry
  by DeLise, Jackie
• Just what does grab kid consumer? They're more marketing-savvy than ever. Gimmicks turn them off. They want `cool' and utility that fits their lifestyle.
  by George, Jim
• Packaging that `works right now' helps sell the good at Mayfield Dairy: the packaging strategy transcends innovation. It's `get them to buy and let taste build loyalty.'.(Company Profile)
  by George, Jim
• Packaging that sells.(meeting to be held in Chicago)
  by Swientek, Bob
• Bottle reflects wine's positioning. (Market-Driven Innovations).(Luna di Luna wine)(Brief Article)
• Flexible stick packages hand out convenience: these squeezable tubes allow consumers to snack anywhere, anytime. Plus, they offer portion control for single servings.(Industry Overview)
  by Swientek, Bob
• Fifth-panel carton adds marketing dimension to freezer case. (Market-Driven Innovations).(for new product from James Family Foods Ltd.)(Brief Article)