Stretching the opportunities for flexible packaging: consumers suggest flexible `solutions' for CD and DVD cases, drug products, health & beauty aids and household cleaners.

Brand Packaging, January, 2003 by Young, Elliot

How far can flexible packaging go to meet consumers' unmet needs? To answer this question, the Flexible Packaging Association (FPA) called on Perception Research Services to conduct a qualitative research program on consumers' packaging likes and dislikes. The FPA-sponsored study explored consumers' satisfaction and dissatisfaction with existing packaging structures in five product categories.

These included: 1. Home entertainment 2. Produce 3. Medicinal products 4. Health & beauty aids 5. Household cleaners In four focus-group sessions, consumers discussed the specific strengths and weaknesses of the packaging. They also suggested areas for improvement. For each category, we presented the focus group members...

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