Brand Packaging

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Articles in April, 2003 issue of Brand Packaging

• Following up on developing trends.(trigger spray bottles now have full body shrink labels )(Brief Article)
  by George, Jim
• New packaging helps ready-to-eat cereal. (Market Data).(Malt-O-Meal Co. uses zippered closure film bag to increase sales)(Brief Article)
• Men are from sharper image, women are from Victoria's Secret: retail 'lab' uncovers the differences in men and women shoppers. Men read facts on packaging; women want an engaging story.
• Carton signals pizazz 3-D System: redesigned package with embossing and holographic images appeals to a broader range of target consumers. Sales increase more than 100 percent.
• 'Lifestyle' appearance imparts sense of comfort in first aid kit.(Wallace Cameron Group introduces packaging for the Mezzo First Aid Kit that has soft curves)(Brief Article)
• Two approaches to packaging seasonings.(two food brands benefit from successful packaging)
• Closures top off beverage bottles' impact: the closure is becoming a hotbed for decoration and functionality. Best results occur when the closure is part of the total design.